Scientific studies are currently dealing with personal contact for media persons, it can be considered as one of important fields in the contact research, but the concept remains "cases ego" of the missing concepts, as this variable was not a prime topic in this kind of studies. It has often been seen as a concept myself linked to psychological diagnostic and therapeutic medicine, respect to the composition of the human psyche and explains the personal and human behavior in order to treat and restore balance innate and development of this concept cases ego stayed .
Ting within Problems linked to the field of media and communication. Within this perspective stationed importance of research being put innovative idea related to the study of "cases of ego" in personal contact, and the transfer of this changing of the field of psychology, which commonly use it to the field of science information and communication, being one of the key variables that provide a framework for understanding some imbalances in personal contact between individuals, making it a new area requires study and qualitative research and theoretical analysis.
Keywords: cases of ego – personal contact – exchanges – journalists -
Editor in Chief – behavior