The paper will focus on studying the status of identity and individual and collective cultural specificities within virtual communities (virtual communities: communities formed by individual and collective engagement in the Internet and its new applications, and use it as the face of social contemporary communities), in its general global perspective, as well as its local and national perspectives (our identity, and our Arab and Islamic cultural specificities). The study concluded that the unprecedented process of engagement in the technology communities and their tools brought up collective and social discussions about identities, their components, their sustainability and their persistence in resisting the processes of profiling or embalming. They oscillate between those who foreshadow major and radical transformations, Which greatly contributed to the deepening of the gap between the elements of identity, by the deconstructive nature of the contemporary modernist vision directed at the cosmic context, and by those who reduce the impact of technology and societies The virtual identities, and it believes that there is a great exaggeration considering the Internet a major factor in making contemporary identity.
Keywords:The Internet, virtual communities, identity, cultural specificities, new media tools.