Abstract:
The media is one of the most important institutions that work to achievethe semantic, cognitive, cultural and social values of the society. The media present information, culture, guidance and entertainment as well as form the semantic meaning of the events and issues that they present within the priorities that must be discussed and passed on to society according to their respective interests. The importance of the subject is illustrated by a press message that seeks to produce terms that have a deliberate connotation of a particular meaning vis-à-vis current public issues, develop beliefs about the real world and influence behavior and ways of disposition. The aim of the research is to uncover mechanisms that represent reality and build meaning in the media, represented by the terminology used in the press, which leads to an increase in the number of terms. This research found that it is possible to identify the most important mechanisms that can be used in the formulation of terms used in the press, as follows: derivation, translation, metaphor, sculpture and installation, Arabization, revival.
Keywords: terminology, terminology building mechanisms, press, Iraqi newspapers